Someone once said, “Too much of anything is bad.” That can be said of many things like sugar, alcohol, or Nickelback. But can the same be said about custom t shirts? Strange segue, we know, but we want to discuss how printing in bulk can be beneficial for your brand or business.
We normally associate “bulk” purchasing with wholesale stores like Sam’s Club or Costco where the idea is to purchase large quantities of goods that are assembled in packs or lots at a reduced cost. Now, how exactly can that be applied to custom t shirts and is it worth doing so? Let’s take a look.
The More You Order, The Lower The Cost Per Unit.
Businesses like restaurants purchase materials they need like paper towels, straws or silverware in bulk as it helps save in costs. In the standard practice of bulk or wholesaling, the cost per unit will decrease as more of the item is purchased in each transaction. You’ll find that many screen printing businesses will engage in the same practice. The more you print, the less the cost per unit. Now, there are several situations where it could be very beneficial to print in bulk.
Athletic Jerseys or Uniforms.
If you’re looking to print jerseys or uniforms for an athletic club, you should keep in mind the possibility of wear and tear. Whether it’s for a corporate softball team, a little league team, or something else that requires lots of athletic movement, having extras in case you need to replace a damaged jersey or custom t shirt would be a good idea. Most screen printing companies will charge a significantly high fee to print just one garment as it requires utilizing resources such as ink and screens which normally are used for large orders. Who knows? You might make it to the championship and the last thing you’ll want is your star player wearing an apron with numbers written on the back because you didn’t have an extra jersey.
There are numerous ways to get your business out there to the public. We’ve actually covered some pretty cool marketing methods here . One of the strategies we discussed is printing custom t shirts with your logo or design and giving them away as prizes. This method creates impressions and brand awareness. Not only is this a great way to connect with your employees or customers, you’ll also receive free promotion when the garment is worn. It’s definitely one of the most cost-effective ways to grow your business. Need an example? Try this on for size: That was a kind of a pun, by the way.
Sujan Patel is a titan in the marketing industry and he explains how he made over $900K in revenue by giving away t-shirts. You can read his article here.
Spend Money To Make Money.
Earlier in this article, we touched on how bulk printing can be more cost effective in the long run. However, that doesn’t mean you should go for the cheapest material you can find. The key here is durability. Also, quality. Oh yeah, can’t forget comfortableness. Ok well, those were a few keywords. Point is, you want those who receive your shirts to love wearing them. Quality equals longevity. The longer a person wear your shirt, the more publicity your brand/business/charity/etc gets. The last thing you want is for your shirt to be worn only once and then used as a wash rag the following weekend. Another plus is you’ll get consistent quality on your orders since they’re all done in a single run.
Ok well, those were a few keywords. Point is, you want those who receive your custom t shirts to love wearing them. Quality equals longevity. The longer a person wears your shirt, the more publicity your brand/business/charity/etc gets. The last thing you want is for your shirt to be worn only once and then used as a wash rag the following weekend. Another plus is you’ll get consistent quality on your orders since they’re all done in a single run.
We would love to be your screen printer. To make your custom t shirts happen, shoot us an email or give us a call!
Tia Williams says
I definitely agree, purchasing a volume order can reduce your base cost by 60% or more. You can reduce the per unit cost of your custom t-shirt by ordering in bulk.