In the world of screen printing, there are often a few variables that will drive someone to place a custom printed t shirt order. Most of the time, people buy based on price. This happens when someone is on a budget, working with someone else’s money, looking to get the most bang for their buck.
In some cases, this tactic can work well, for example, when shopping for a kids party and thinking about decorations, food or entertainment. But bargain shopping doesn’t always lead to the best outcome for custom printed t shirts. At least not always the one we would hope for. This is what many call getting what we pay for.
This concept tells us that price and quality are directly linked. And when we shop for the absolute lowest price, we are often sacrificing something far more important, experience. The experience that a person has with the product they purchased is the most important way to measure success.
So what might a business do to cut costs? Often, the answer lies in the quality of the materials, final product and customer service offered. The end result is a product or service that may be acceptable, but never great.
At OH BOY!, we are after great. Insanely great. Our commitment is to the pursuit of perfection. Our desire is to make every experience a great one. Our attention to detail drives us to produce the best screen printed products in our industry. [Read more…]